One of our prime motivations in setting up this company was the desire to help to protect the wilderness areas of Africa.
Across the world land is under increasing pressure, especially the kind of fertile well-watered land that makes up so many of the richest wildlife areas on this largely arid continent.
In many parts of Africa tourism represents a rare opportunity for conservation. The only way to ensure the continuing protection and expansion of the reserves and national parks is to make them bring in more revenue than could be derived from other uses. It is simple competitive economics.