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But in wilderness areas especially, low cost high volume tourist traffic can have an intensely corrosive effect on the overall visitor experience and hence its long term sustainability.

Already areas of Africa which we once loved are now so overrun during the high season that the quality of the safari can become very low … large parts of Kruger, Chobe, Etosha and Maasai Mara to name but four.

The logical solution to this problem is to increase prices to lower visitor numbers and indeed this is the strategy being employed in a lot of areas now, most notably in the fabulous private concessions of the Okavango and Linyanti areas in Botswana.