Searching

Going forward we have an ambitious program of expansion. Our greatest hope is that one day we will become large enough to really influence some of the things at the Africa end about which we feel so passionately.

If we were to identify one aspect in particular, it would be the 'keeping it real' that we alluded to earlier. Good quality safari is under threat both from the tacky mass market below and the bland de-sensitised high-end above. Cool middle range safari may not make the most economic sense to most operators, but we believe that
keeping the passion in safari is what will sustain it in the long term. It would be great if we had enough customers to make sure that happens.